Rahaf Harfoush

NEW BOOK: Hustle & Float - Reclaim Your Creativity + Thrive In a World Obsessed w/ Work

Hustle & Float explores how our work culture creates contradictions between what we think we want and what we actually need, and points the way to a more humane, more sustainable, and, yes, more creative, way of working and living.

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Rahaf Harfoush
I've spent the past three years trying to understand why ambitious high performers often act against their own creative best interests, even when they rationally know better. Hustle & Float is the first book to holistically explore how our biology, history, and media narratives act as hidden influences that shape our attitudes and beliefs about work. This book covers a lot including: - Our mythologization of entrepreneurs as modern day work heroes, and how sacrifice, endurance, and suffering became classic markers of success. - The influence of the American Dream - Our changing notions of productivity as an individual practice - How creativity became a unit of economic output - The genetic component to creativity - The impact of the 2008 financial crisis on our work psychology ' - Exploring how technology (the gig economy etc) influences these beliefs and attitudes. Fortune Magazine described Hustle & Float as "A host of actionable solutions in this indispensable reference for smarter business."
Fabian Pfortmüller
What a great idea - I can't wait to read it!