Murphy - AI OS for Film Production

Hi PH Community👋

Six years ago I tried to make a short film. I had the script, the cast, three weekends of free locations, and a budget I'd saved up over a year of side projects.

We didn't shoot it.

Not because the script was bad. Not because anyone dropped out. We didn't shoot it because by week three of pre-production I had eleven open spreadsheets, a shot list in a Google Doc, a schedule in a different Google Doc, a budget my line producer kept "updating offline," and no idea whether any of them agreed with each other. The crane I wanted was booked. The location had a flight path I didn't know about. The actor I'd locked turned out to be unavailable on the only day the warehouse was free. By the time I figured all this out, the weekends were gone.

I gave up.

That experience never left me. So a few years later I started asking working filmmakers — 1st ADs, line producers, UPMs, indie directors, studio production execs — whether this was just me being inexperienced, or whether pre-production was actually as broken as it felt.

I did about 80 of these interviews over six months and now We're running paid pilots with leading production houses globally, including an Oscar-winning producer's team. Today we're opening it up.

Every single person told me the same thing: yes, it's broken, and no, the tools don't help. The schedule is in one place, the budget in another, the shot list in someone's head, continuity on index cards. Every department holds a piece. Nobody holds the whole. The good ones — the ADs and producers and UPMs who carry productions — hold the whole picture in their head and refuse to drop it. The films that don't get made are the ones where that person ran out of room to hold it.

That's the gap Murphy fills. Not the experience. The picture.

Upload a screenplay. Murphy reads it and gives you the working production — schedule that respects cast availability and magic hour, budget a completion bond officer would sign, crew tiered the way ADs tier crew, locations scouted with flight paths and HVAC noise flagged, props with continuity multipliers, storyboards with face consistency. Change one thing, everything else updates.

It's not a replacement for the people who know what they're doing. It's the place they finally have to put it all.

The feedback we want most: are we missing anything a working set actually needs? If you've ever 1st AD'd, line produced, or UPM'd — please tell us where this falls short.
Thanks for taking a look. I'll be in the comments all day.

— Aalap

Congrats on the launch. This looks amazing!

Two questions:

1. how does the script breakdown compare to something like Filmustage in accuracy?

2. Is the storyboarding using a generative model or is it more of a structured layout tool? Trying to understand where the AI actually lives in the stack.

Excited to see another player in this space. Coming from a Movie Magic + Shot Lister + a million Google Sheets workflow, what's the real switching cost? Curious how teams onboard without losing the data they've already built up in other tools.

Feels like a complete package, all the best team Murphy and @aalap_sanghvi on the launch

Very well thought out product for film production, love the nuance and depth!

Had tried this to generate the a concept ad video from script - result was fast, and very on point.

Congratulations on the launch!