Murmell
Cloud canvas where your team and AI agents works together
Start new thread

How to find your first paying users?

by
•

Getting people to try your product is easy.

Getting the right people to pay it is much harder.

I’ve been trying different ways to find "paying" users for Murmell, and some worked way better than others.

So I’m curious:

How did you find your first 10 users?

Would love to hear what actually worked for you, especially the unconventional stuff.

167 views

Add a comment

Replies

Best

I think finding the right community matters more than reaching a huge audience. The first few customers usually come from people who already feel the problem.

 
100% agree.

I think I’ve been too focused on reaching more people rather than finding the small communities where the problem is already painful.

Definitely going to focus more on that.

Reddit and TikTok have worked really well for me.

On Reddit, I focused on joining relevant conversations and sharing the actual problem I was solving instead of just promoting the product. TikTok was more about consistently posting content around the problem and letting interested people discover the product naturally.

The key was finding people who already had the problem, not just people willing to try a new app.

  That’s a really good point.

I’ve also noticed that simply promoting Murmell doesn’t work nearly as well as joining conversations where people are already struggling with the problem.

Reddit especially seems interesting for that.

Thanks for sharing!

 Exactly! I think Reddit is especially underrated for this. When you actually contribute to conversations and help people with the problem first, the product promotion feels much more natural.

It’s definitely worked better for me than simply dropping a link and asking people to try the product.

Forget paying user, I’m out here struggling to get actual visitors . It’s a tuff world out there .

 Haha honestly, same 😂

Getting people to even click on your product is already a challenge.

I guess the whole funnel is just pain → visitors → users → paying users 😭

Keep going, we’ll get there!

Hi Moss'Ab Mirande-Ney!


A PH-er asked a similar question on here and, as a copywriter, this was my reply, edited slightly to suit your question:

"Are they using a demo version but not subscribing for the full version? If they can actually use the product for free and find it valuable, you might then be able to convert easier.

I'd check out reviews of the existing tools your prospects are using and see what people are saying about them:

  • What do they like?

  • What don't they like?

  • Are a lot of people saying the same thing about one particular aspect of the service?

  • Are they saying it lacks something?

  • Are they saying it would be better with or without a certain feature?

    The reviews can indicate what people care about and help you to see whether you're focusing on the right aspects of your product.

    I'd consider if your product does anything differently and tie your marketing and how you present your product in with that. For instance, if everyone's complaining a product is too expensive, but yours is cheaper, I'd highlight how yours is cheaper but can achieve the same results, if not better ones... that kind of thing."


I'd also suggest looking at the length of time you're letting them test out the product. Is it long enough for them to harness and understand the value in it?

For instance, a trial period of just a few days might not be enough, whereas a month could give the product time to build noticeable value for them and, as a result, become more valuable to them.

Those are my thoughts! Good luck!

 


Thanks Peter, really appreciate the detailed answer!

I definitely agree on looking at reviews of competing products ,t’s a great way to understand what people actually care about rather than what we think they care about.

For Murmell, one thing we’ve noticed is that the people who convert aren’t necessarily the ones who spend the most time testing it. It’s more about getting it in front of people who already have the problem and feel the pain strongly enough.

Still experimenting with the best trial/onboarding approach though. That’s probably one of the hardest parts 😅

 

Thaks Moss'Ab Mirande-Ney! You're welcome and I'm glad you're identifying where you might be going wrong.

Good luck so far!

the unconventional one that worked for us was to stop asking whether people wanted it and start asking what they would pay for it, before it existed. would you use this gets a yes from almost everyone, because saying yes is free and being encouraging is polite. what would you pay collapses the room. most people go quiet, and the ones who answer with an actual number are your first ten, because theyve already done the arithmetic in their head before replying. the run of that did 987 people and 18,577 dollars in three days. the part that mattered wasnt the revenue, it was that the number came out of a rule instead of out of me picking the one i liked the look of. one thing id say against my own answer though: this only works if you can take the no. we lost a whole category of people who would have happily used it for free, and some of them were the ones i most wanted in the room.