How to find your first paying users?
by•
Getting people to try your product is easy.
Getting the right people to pay it is much harder.
I’ve been trying different ways to find "paying" users for Murmell, and some worked way better than others.
So I’m curious:
How did you find your first 10 users?
Would love to hear what actually worked for you, especially the unconventional stuff.
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Replies
I think finding the right community matters more than reaching a huge audience. The first few customers usually come from people who already feel the problem.
Murmell
@oliver_graf1
100% agree.
I think I’ve been too focused on reaching more people rather than finding the small communities where the problem is already painful.
Definitely going to focus more on that.
@moss_ab_mirande_ney You make a fantastic point about the importance of connecting with the right audience. When you pitch to those just looking for freebies, it really messes with the quality of feedback you get.
Out of all the strategies you've tried for Murmell, which one caught you off guard the most when it comes to the balance of conversion and the effort you put in?
Murmell
@elias_leo1 Honestly, the biggest surprise was direct outreach.
I expected Reddit, Product Hunt, etc. to bring the most users, but having actual conversations with people who were already using coding agents gave us much better conversions.
It’s more time-consuming, but the signal is so much stronger.
Still experimenting though, I’d love to hear what worked best for you too!
Reddit and TikTok have worked really well for me.
On Reddit, I focused on joining relevant conversations and sharing the actual problem I was solving instead of just promoting the product. TikTok was more about consistently posting content around the problem and letting interested people discover the product naturally.
The key was finding people who already had the problem, not just people willing to try a new app.
Murmell
@ogan_kurtulus That’s a really good point.
I’ve also noticed that simply promoting Murmell doesn’t work nearly as well as joining conversations where people are already struggling with the problem.
Reddit especially seems interesting for that.
Thanks for sharing!
@moss_ab_mirande_ney Exactly! I think Reddit is especially underrated for this. When you actually contribute to conversations and help people with the problem first, the product promotion feels much more natural.
It’s definitely worked better for me than simply dropping a link and asking people to try the product.