How do you break the “content humiliation ritual”?

Building the product? Honestly, that part can feel easier than expected.

You can ship features, fix bugs, deploy, iterate… and feel like you’re making progress every single day.

Then comes the part where you actually have to talk about it.

You start making content.

You post on LinkedIn, X, Product Hunt, Reddit, TikTok…

You try to explain what you’re building.

And then you look at everyone else.

Someone got 100k views.
Someone else got 10k likes.

Another founder posted one screenshot and suddenly has thousands of users.

Meanwhile, you spent 3 hours making a post and got 12 likes and 4 of them from people you already know.

That’s when content starts feeling like a little humiliation ritual 😂

And the worst part is that you know it’s normal.

You’re early.
You’re still figuring out your product.
You don’t have an audience.
You’re not supposed to perform like someone who has been doing this for 5 years.

But knowing that doesn’t make it feel any less painful.

So, founders:

How do you get past that feeling and keep creating content when nobody seems to care yet?

Would love to hear how you deal with it.