Movemar
Field merchandising and retail execution, built for teams
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Kaloyan Dobrev

Movemar - Field merchandising and retail execution, built for teams

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Night Eye
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Movemar helps FMCG brands and retail service teams manage store visits, merchandising, audits, shelf checks, and reporting in one app. It stands out with a mobile-first workflow built for field teams: offline mode, custom forms, photo proof, planograms, multilingual support, time tracking, and real-time visibility for managers. If you're replacing spreadsheets or an outdated in-house tool, Movemar brings planning, execution, and reporting into one system.

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Kaloyan Dobrev
Maker
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Hey Product Hunt, we’re excited to launch Movemar. We built Movemar for teams doing real work in real stores: merchandising, audits, product checks, shelf checks, promotions, and reporting. Too many of these teams are still stuck with spreadsheets, WhatsApp messages, or old internal tools that were never built for modern field operations. Movemar gives field teams one app to plan visits, fill out forms, take photos, check planograms, track time, and keep working offline when the connection drops. Managers get real-time visibility into what’s happening across stores, without chasing updates manually. One of the biggest drivers behind building this was seeing how painful outdated in-house systems can be. We wanted to create something simpler, faster, and easier to use in the field. Movemar is especially useful for FMCG companies, retail service providers, and multilingual teams working across different markets. We’d really love your feedback on the product, the positioning, and the use cases that stand out most to you.
Kalin

Congrats on the launch! I like how focused Movemar is on real field work instead of generic task management. Store visits, audits, photos, and reporting in one workflow makes a lot of sense for merchandising teams.

Lilyana Marinova

Congrats on the launch! From an operations perspective, the biggest value here seems to be better visibility for managers without adding more admin work for field reps.