Managing merch for a distributed team is messier than it looks - multiple vendors, no shared history, manual shipping to individual addresses across Europe, a process that restarts every order. SoMerch handles the full lifecycle from one platform: curated catalogue, same-day mockups, in-house production, kitting, warehousing, and EU-wide multi-address delivery. Built for remote-first and multi-country teams. Production is not outsourced - the whole chain sits under one roof.
What's great
I’m a software engineer and honestly this was not even my main task, I just got assigned to handle company swag for an internal onboarding initiative.
SoMerch made it surprisingly easy to get it done without spending too much time on it. I didn’t have to dig into vendors, compare options, or manage all the logistics around shipping and coordination.
I basically just followed the flow, picked what we needed, and it was handled end-to-end.
For something that started as “just a small task”, it ended up being much smoother than expected.
What needs improvement
From a dev perspective, a bit more automation or integrations would be nice, especially for repeat setups or onboarding flows.
vs Alternatives
Honestly, I didn’t really want to spend time coordinating swag manually, so the alternative would’ve been juggling different vendors or pushing it to operations.
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RiteKit Company Logo API
@stanislav_dim This is a genuinely sharp observation about the institutional knowledge problem. The fact that you're positioning SoMerch as a system for the client rather than just outsourcing the execution is the right move—it means your product becomes stickier and more valuable as they scale. Curious how you're thinking about the balance between keeping things simple enough for non-procurement teams to use versus detailed enough to capture all those edge cases across different regions.
discode.ai
Love this, from my experience as an investor in https://www.dasmerch.com/ that's quite a big challenge you're solving.
How does the process work from first contact to delivery? Do you have a standard package? Are you also taking care of sourcing? Congrats on the launch
@peterbuch , thanks for the kind words and the thoughtful questions - glad it resonates with someone who knows the space well.
Process: A client comes in with an idea or a use case - onboarding kits, event packs, a gifting programme. We help shortlist products from our catalogue, turn around mockups with pricing and timelines the same day, and move to production once approved. From there we handle printing, kitting, warehousing, and EU-wide delivery - either to one address or multiple individual addresses across Europe. Standard production is around 8 business days, shipping 2-6 days depending on destination.
Standard package: No rigid packages - we work with each company based on their use case and team size. The process is the same, the output is tailored. We're also currently building a feature that dynamically adjusts box sizes based on the specific products added to a kit - so every combination of items fits perfectly without wasted space or compromised presentation.
Sourcing: Fully handled on our side. We have a curated catalogue of tested products - not a marketplace. We source, produce in-house, and manage the full chain through to delivery.
Always happy to jump on a quick call - investors in the space asking good questions are either our best future critics or our best future friends, and either way worth the 20 minutes.
Mailwarm
What’s onboarding like, do teams need to pre buy inventory or can you do on demand runs?
@karimbenkeroum Both options work and neither is the "default" - it really comes down to what fits the team.
Some companies prefer to produce upfront, store with us, and ship on demand as needed - new hire joins, you trigger a send, done. Warehousing is free for the first 6 months.
Others prefer to run individual orders as they go, with no stock to manage. Works just as well for one-off projects or teams that want to keep things lean.
Onboarding is the same either way - product selection, same-day mockups with pricing and timelines, production once approved. One point of contact throughout.
Congrats! We felt this in our engineering team pretty quickly. Sending welcome kits to remote hires across different countries created way more coordination, shipping, and logistics work than we originally expected.
@bludya That coordination overhead is exactly what kills the experience - both for the team running it and for the new hire waiting on the other end.
Onboarding kits for distributed hires is one of our core use cases. You produce once, we warehouse the stock, and when someone new joins you just trigger the send to their address - wherever they are in Europe. No reordering, no logistics to manage per hire.
If you are still solving this manually, happy to show you how it works. 🙂
Stripo.email
This is actually a very real operational problem. Half of company merch knowledge lives in someone’s inbox until they quit 😄 Congrats on the launch!
@alina_tyslenok_ The other half is in an email chain titled "Re: Re: Re: FWD: Merch - Final FINAL v3". 😄
Thank you - that is exactly the problem we built this to solve. History, approvals, and context stay on the platform - not in someone's inbox.
Would love to hear how you've seen companies deal with this.
As a developer, I never realized how much operational work sits behind conference swag until our team had to organize it ourselves
Night Eye
This is such a real problem. Company swag sounds fun until it turns into spreadsheets, inventory questions, and multi-country shipping. Congrats on the launch!
@kokiweb Ha, the gap between "let's do company swag" and "why am I managing a spreadsheet of t-shirt sizes across 6 countries" is something nobody warns you about. 😄
Night Eye
@stanislav_dim Too real 😄 At my previous company we literally had spreadsheets for sizes, addresses, stock, who received what… and somehow there was always one missing hoodie in the end.