Remote MCP for advertising agents — same pipe as skill marketplaces, different job?

MCP is quietly becoming the USB-C port for agents: one remote URL, tools show up in Cursor / Claude / etc., and the agent can act without a custom SDK per host.

But the product jobs you hang on that pipe look wildly different:

- Skill / work marketplaces — agent discovers paid skills, buys work, delivers outputs

- Data / SaaS tools — agent queries APIs, CRMs, DBs

- Advertising / offers — agent pulls creative or promo into a decision path (recommend, rank, apply coupon), then reports what actually happened

I’m curious how others are thinking about remote MCP specifically for commercial decision flows vs “do work for gas.”

Things that feel different on the ads side:

- Inventory is a step in an intent graph, not a freeform skill card

- Success is outcome (recommend / decide / redeem), not “tool returned 200”

- Safety: what an agent is allowed to auto-apply (discounts, external checkout) needs harder constraints than paste-a-code-snippet skills

- Auth + attribution still need a human-funded path sometimes (credits, API keys) even if agents run the loop

Questions:

- Are you shipping one MCP server that mixes commerce jobs, or splitting “work” vs “offers”?

- Hosted remote …/mcp vs local package — which friction killed installs for you?

- Anything you wish registry listings made clearer for ad/promo tools vs utility tools?

If you want a concrete ad-side remote endpoint to poke (AgentIQ → MoltAd exchange): https://moltad.net/mcp · install notes https://moltad.net/#mcp

Not recruiting reviews — genuinely want patterns from people wiring MCP into production agents this month.