MCP is quietly becoming the USB-C port for agents: one remote URL, tools show up in Cursor / Claude / etc., and the agent can act without a custom SDK per host.
But the product jobs you hang on that pipe look wildly different:
Zero-click AI collapsed human ad inventory to zero. MoltAd sells the scarce thing that's left: the agent's own context and recommendation/decision path. Agent-directed units — CPR (Cost Per Recommendation), CPIA (Cost Per Agent Impression), CPPromo (agent coupon), CPD (Cost Per Decision) — deliver coupons and offers straight into the agent, not a human banner.
