Moatly - Measures your product's moat and the threats testing it
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Know how defensible your product is before a clone, an AI agent or a platform feature tests it. Moatly reads public evidence (GitHub, AI agent registries, filings, platform release notes) and shows your moat strength, threat pressure and next moves. Free.
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Hi Product Hunt 👋 I'm Max, and I built Moatly.
For years, competitor analysis meant watching the rivals you already know. But software is now cheap to build, so the threats that matter arrive from places nobody's watching: a weekend clone on GitHub, an MCP server or Claude skill doing your job inside an AI assistant, or a platform your customers already pay for shipping your core feature.
Moatly measures both sides, from public evidence:
• Moat strength: what keeps customers from switching, across eight factors from switching cost to distribution
• Threat pressure: what's testing it right now, across five threat types, with every signal linked to its source
The check is free for any product. Weekly monitoring (Slack, email or API) is £29/month for the first 100 founding members, and that price is held for as long as you stay.
I'd love honest feedback, especially if your reading feels wrong. Drop your URL below and I'll reply with what Moatly found 🙏