@lukedeannif I'm so confused by your comment. What products are you talking about?!
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@drobe008 Take a look at the above photos. Then go peruse the Apple website. Then look at what Microsoft products looked like 5 years ago. Then get back to me.
I'm secretly loving this very much, a lot. I'm confused about my feelings right now. 😳
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holy cow, what a beautiful machine, but i still think its gonna be a tough sale. this is clearly aimed at designers and where im from 99% of designers use macs. by now there's an entire ecosystem of sketch and prototype apps that are macOS exclusives. all that aside, its great that microsoft is stepping up its game!
@trevin agree with @gopietz, but those sketch / prototype apps are all replacements for Adobe's suite, which is very capable. I personally love Sketch, but everything I use it for can also be done in Illustrator / Photoshop / XD
@iambarronroth I'm confused, what are you agreeing with? that designers can't switch to a PC because of reliance on sketch? From your comment it sounds like you are actually disagreeing with @gopietz
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@trevin@iambarronroth You're right Trevin, but especially Photography feels like macOS territory as well. At least from my experience. CAD probably not so much. And lets not forget that the twist-knob-thingy wont be supported by these tools out of the box. So another question is: How fast will software companies other than adobe implement this technology?
I havent done any research on this topic, but it just feels like that the potential market for such a windows machine is rather small. At least right now. Maybe this is more about branding?
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@gopietz It's my biggest problem with Windows; even when you find very very very good hardware (e.g Dell XPS 13 or Asus ZenBook or the Surface series), many of the best creativity apps (design, digital art, music, software dev, film) are Mac only
@trevin Not always, no. On the other hand, it does set perceptual value point for other vendors to value compare against, just like other Surface products.
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I'm in awe of the Ads company that made this video for Microsoft. The music is intentionally tuned down seconds before the knob's debut and then, boom!
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Apple fan boy here.... This new Surface Studio is STUNNING! Wow. Hate to say it but I'm jealous of Windows users for once. (Which is great because Apple should build one)
This is SO COOL! That dial, the integration with Adobe CC, the beautiful trailer. That screen angle to make it like a draft table is perfection. I can't believe Microsoft made a device I actually could see myself buying, this is blowing my mind.
Next time someone asks me "If you are a designer how come you don't use Apple products?" I'm going to show him/her this video!
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A software company builds hardware that is superior to apples
Provides the software and cloud services that support the apple eco system
Has the broadest range of consumer VR products
Has the leading AR product (HoloLens)
Take a deep breath and understand that when everyone was talking about MSFT losing the mobile battle they were busy winning the one that has yet to be
@alaskanjackson the only way you win the battle is by making sales. Microsoft has created stunning (critically acclaimed) products in the past... which no one bought.
This *could* be different, but with the high price (and the existing lock-in macOS has) it's going to be a hard climb.
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@mijustin time will tell. in the meantime it's fun to speculate.
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