Reach by Maze - Send targeted product research campaigns, faster

Happy Tuesday, Product Hunt Community! 👋 Jo, co-founder of Maze here. At Maze, our vision is to empower anyone to test and learn rapidly. And to do that, we've worked our hardest to make the research product testing flow as smooth as possible. But here's the thing—no matter how good we are at optimizing this flow to create research rapidly, if it still takes up to six weeks to find good quality participants, we're failing at living up to our vision. So, with our drive to optimize research and quicker decision-making, we took a deeper look into how our users were managing their respondents. Some had nothing at all and had to beg for weeks just for a CSV from their growth team. Others had to negotiate with their marketing teams for three weeks just to send out a campaign. Some had created homemade solutions to their problems that were crafty but not simple. And most worryingly, the uniting factor in all these versions of respondent management was they were missing out on high-quality respondents. So we decided to build our own solution to help product teams reconnect with their users. And that's how Reach came into the mix. We hope you find it helps streamline your research workflow from start to finish and offers a stronger database of engaged research participants. We'd love to hear your thoughts so please, give Reach a go and let us know what you think in the comments below 💬

I'm so excited to finally be able to share Reach! Such incredible work from the whole product team at Maze, it's been almost nine months in the making and the level of hard work and detail that's gone into this has been amazing to watch. Congrats team! Really excited to hear from product teams how this changes how they work with participants and the impact it has on response rates and the insights they collect!

100% confirmed pain point 🔥 And as always the branding collaterals are absolutely 🤩🤩🤩

It's been a pleasure building Reach with such a wonderful team. Before Reach, I was actually unaware of how much time people could spend on doing all manual work. When we were at the end of development, I was like "Wow." It speeds up so many processes, and opens the door to some possibilities you do not think they were even possible.

One of the most complex tasks I had to overcome both as an individual contributor in the UX space and as a design leader for more than a decade is to streamline relationships with research participants. You can be user-centric in mindset and fail in capturing your customers' real needs because the hard task of gathering participants and making a meaningful use of the value behind. I'm so grateful to see Reach in the research space resolving this critical gap! Go Maze!

Congrats on the launch, ?makers! Will definitely give it a try at Specify :)

Game changer! Great job to everyone involved!

I remember being transfixed the first time I heard about the idea from @widawskij - back when we were all lovingly referring to it as the TRM - the Maze tester relationship manager. That is until @naomfranci and @matthieu_dixte2 led its transformation into what it is now -- REACH 🙌 The team of Amazings that created Reach have done so with such tremendous attention and heart, it really has been incredible to watch. @netali_j @jolanta_gil @jepser @freelancis @maarten_ackermans2 @blake_hodgson1 ++ @rbriaux on the brand video 🔥 and the rest of the mighty Reach squad, enormous congrats today! 👏 And to the product teams out there - I can't wait to hear how this enables you to complete the product research loop and what new destinations you're able to reach because of it! 😉 💙

Congrats on the launch! Incredible work!

As a startup founder that constantly works on new products for my audience, the ability to conduct product research fast with audience insights being captured automatically is a huge benefit. Great work by @mazedesignhq & the team! I look forward to using Reach regularly.