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How did Matiks turn mental math into a game with 5M+ downloads?

I recently came across Matiks, and honestly, the growth story surprised me.

The idea behind it is pretty simple:

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23h ago

MATIKS - Mental Math Duels & Puzzle Battles | Train Your Brain

Matiks is a competitive brain-training app that turns math, memory, logic, and speed challenges into real-time 1v1 games. With 5M+ downloads and 2M+ monthly active users, Matiks makes cognitive training feel like gaming. Challenge real players, sharpen your mental math skills, improve your speed, track your ELO rating, and climb the leaderboard.