Market Locator by Instarea - Big data monetization solution for telcos
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Market Locator processes, anonymizes & aggregates telco big data into a form which can be offered by the telco to internal as well as external customers (govt. / businesses) for location intelligence about population movements as well as targeted marketing based on current / past location and profile of customers.
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Market Locator processes, anonymizes & aggregates telco big data into a form which can be offered by the telco to internal as well as external customers (govt. / businesses) for location intelligence about population movements as well as targeted marketing based on current / past location and profile of customers.
Market Locator provides such insights together with Slovak Telekom, Orange Slovakia, O2 Slovakia, T-Mobile Czechia, O2 Czechia or STC with further countries / telcos launching soon.
Pros:New location intelligence service for B2B / B2G on top of existing data for location intelligence & targeted marketing
Cons:Requires data science ambitions & will within the telco