I m about to launch an AI meeting assistant and I keep running into the same bit of friction. People usually discover it when they re not in a meeting, like browsing Product Hunt or scrolling Twitter, but they can only really try it once they re actually in a meeting. By the time the next meeting comes around, they ve often forgotten about it.
I ve been thinking about a few possible ways around this. One is a short demo video that shows it in use. Another is a test it with a YouTube video kind of mode, so people can try it right away. I m also considering a Google Calendar reminder integration to nudge them when a meeting is coming up.
For those of you who ve launched products with this delayed-usage problem, what ended up working for you? Did you find any creative ways to close the gap between discovery and that first real use?