Why did we focus on businesses with no website first in Leadly?

While building Leadly, we realized most lead generation tools focus on giving more data — not better opportunities.

So instead of just extracting businesses from Google Maps, we built a “No Website” filter that surfaces businesses already showing a visible problem.

For web developers, SEO agencies, marketers, and freelancers, these become much warmer prospects because the outreach feels naturally relevant.

Curious:
If you sell services to local businesses, what is your current biggest challenge in lead generation right now?