LayerProof Matte 2.0 - Create high-quality social content at the speed of trends
by•
Feed the feed, faster. Craft scroll-stopping carousels, snap them to any platform size instantly, and ride the latest trends with top tier AI models.
One workspace to power your brand's social presence.
Replies
LayerProof
Product Hunt,
we started layerproof matte a little months ago with one idea: help small teams ship social content without needing a full design and copy team.
since then, posting has only gotten harder.
-trends move faster than people can ship.
-one post gets remade five times for five platforms.
-half the session goes to figuring out what to post about in the first place.
we kept calling it the post gap. the space between a good idea and the published version is mostly busywork.
matte 2.0 is our attempt to close that gap.
we're a small team, most of the past few months went into one thing: making matte fast enough to keep up with how content actually moves now.
here's what's new:
trends: pull what's live on X, google, and tiktok and turn it into a post or carousel without leaving the app
one idea, every platform. Matte 2.0 adapts the format so you stop manually resizing for IG, X, LinkedIn, TikTok
every major AI model in one place: gemini, openai, flux, ideogram, stable diffusion, z-image, seedream. swap between them mid-project
storytelling with carousels, for when one post isn't enough
we're not trying to be an everything tool. matte does one job: get a post out today, and make it look like a person made it.
matte 2.0 is live. we'd love your thoughts and we read every comment.
-Nate
founding team, layerproof
How do you avoid trends feeds just turning into noise instead of useful inspiration?
LayerProof
@oliver_hayes1 Great question.
We provide you with a trend feed, you decide what trend is relevant you can ride on.
Layerproof job is trying to match your marketing angle with that trend to create the final post. So you are the one who filters which trend works and which does not.
Essentially, you are the noise filter tbh.
We don't have it yet, but you give me a great idea, I will try to test it out, maybe indexing current trends with vector embedding and allow LayerProof to search for the top relevant trend in a period of time for your social post angle
LayerProof
@oliver_hayes1 my honest take is experts know what's relevant better than any algorithm does. So we let you scan the feed and pick the trend yourself, then do the work of turning it into a post that fits your angle. Matching is on us, filtering stays with you.
LayerProof
@oliver_hayes1
Right now we're keeping it simple by show the current trends, then you pick the one that fits your work and we adapt from there. Eventually we want smarter matching (indexing trends) against your draft so the system can surface what's most relevant, but that hasn't shipped yet.
The simple version has already been more useful than we expected!
What's the typical user here. Solo creators or Teams managing multiple brand accounts?
LayerProof
@miles_anthony2 mostly are solo creators right now, because that's where most of our users are, experts publishing under their own name.
we haven't built much for teams managing multiple brand accounts yet, mostly because we don't have the right partner on that side to design it well.
curious if you're asking because you know someone running that setup. if you do, we'd love an intro :wink:
I've seen similar tools struggle when they try to cover ideation + design + distribution all at once.
LayerProof
@naomi_florence1 honestly, we're no different.
our team struggled with the same thing that I couldn't even cleanly pitch investors on whether we were a text tool, a design tool, or a distribution tool, while most successful tools pick one and go deep on it.
what we've done instead is build the infrastructure to spin up and launch a new niche product in days, not weeks. so instead of guessing which problem to solve, we ship smaller products fast and let the market tell us where to go deeper. Layerproof Matte is one of those. more coming, and the signal we get from each shapes where we double down.
LayerProof
Hi everyone, Ha here. I lead brand at LayerProof.
Before LayerProof, I spent years on the brand side in the consumer goods world, where ensuring marketing assets maintained a consistent brand voice across markets and channels was the main job.
When I moved into the AI space, I had a genuine fear: the speed of AI would inevitably kill the soul of a brand. Most tools today treat content like a commodity; they optimize for volume but produce generic output that strips away everything unique about a brand. I joined LayerProof to solve that exact problem.
I sit in daily standups with engineers, join product brainstorms with the founders, and we obsess over whether the output actually comes from brand DNA. Brand consistency isn't a polish step at the end. It's built into how Matte 2.0 creates creatives.
If you care about how your brand sounds across every platform you post on, I think you'll feel the difference.
Here are some creatives from LayerProof Matte 2.0 from just a single prompt and URL.
Excited to hear what you think.
Ha Le
Brand, LayerProof
LayerProof
Hey PH, Jordyn here 😉 just joined Spartan a few weeks ago as a founding GTM intern, mostly working on LayerProof!
Honestly I was skeptical of Matte at first. As a former marketer, I've used a bunch of AI social tools and most just gave variations of the same generic post.
What made me a believer was using it fr my actual job. Most of my week is posting batch content for about 7 of our brand accounts. Before Matte, that meant go front and back between ChatGPT or Gemini to copy, then paste to Canva for visuals, then resize each posts by hand for each platform. Took me 20-30 mins per post, times a lot of posts a week.
Matte collapses all of that into one place: 1 topic in, multiple directions to pick, formatted for every platform with just 1 click!
Still finding new uses for it weekly and I'm so excited to be on the team shipping this✨
SnapPay
Hey,
Does it support generating carousels? I tried to find some tools/AI to do that but wasn't satisfied at all (even though Claude or Banana)
LayerProof
@kanng300 yes we do (it's literally on the landing page and the featured image, lol). there's an option to generate carousel posts but you'll want to manually check the title and content on each slide to get the best out of it though.
don't fully rely on the model, i'd recommend a quick read-through before posting.
LayerProof
@kanng300
It absolutely does support generating carousels!
Layerproof focus on both visual flow and storytelling logic to make sure the result is ready to post. Give it a try, i'd love to know what you think about it
SnapPay
@creativewjordyn @nathan_tran2 nice, will check this out, thanks for your promo code
If I just want to make a minor fix, for example spelling, text or color, will it change the details or it can be erratic? In case it happens, I can stay flexible by having multiple options or varieties to choose from.
LayerProof
@khanh_phan8
If you want just a minor fix, you can now just select that specific part and edit it, the rest of your design stays exactly how it is. You just need to tell Layerproof want you want to change!
One thing I think you will like about Matte 2.0: you can generate different creative directions in 1 click. That way you alway have multiple options or varieties to choose if you want to switch things up:)
LayerProof
Hey PH fam, Bryan here 👋
I joined LayerProof right after the Matte 1.0, Nate reached out and I said yes faster than I usually would.
I spent years in FMCG brand activation watching brilliant marketers struggle to turn what they knew into something publishable. The bottleneck was never the idea. It was the execution: copy, visuals, platform-native, fast enough to still matter.
That's exactly what Matte can solve.
The product is real (try it now), our team is small and fast, and we actually listen. I've talked to about 30 early users and the same pattern keeps showing up: smart people struggling to publish at the rhythm content demands.
That's who we're building for. Would love to hear what you'd want from a tool like this.
Hi Team, I looked at the screenshot which is shared in comments, but still can't figure out how to turn on the carousel post. Please help :)
LayerProof
@akshay_deep_kanda
Hi Akshay! Let me help you with that.
With your project opened, when you click on 'Add Variant' or start a 'New Post', a menu will pop up. Look at the 'Type of Images' at the top of the menu and select 'Carousel post', from here you can also choose how many slides you want and pick your aspect ratio.
I've attached a screenshot, hope that helps!
@creativewjordyn Oh got it, thanks for the quick response :)