More buyers are using AI across the entire journey—from discovering brands and comparing options to making a purchase. Lantern helps marketers earn visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Grok, compare their position against competitors, and connect observable AI-referred journeys to HubSpot pipeline. It is still early, which is the opportunity: understand and influence the AI-mediated buyer journey before the channel gets crowded.