Lakazad - Privacy-Focused Ad Delivery
Backfill ad delivery solution for web publishers.
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Lakazad - Privacy-Focused Ad Delivery - Backfill ad delivery solution for web publishers.

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We allow publishers to expand their backfill inventory with ad placements that do not rely on cookies and reach even the most ad-averse users. This is a unique service that provides a noticeable uplift to our customers existing display ad setups. We have a zero churn rate because, well - why would anyone refuse free money.

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This is the reason that pushed me to leave a comfortable salaried job - I have worked in programmatic advertising for more than 2 years and been in digital marketing industry for more than 12 years. I have seen the rise of CMPs and the struggle of advertisers trying to reach their audience across any touchpoints. In EU right now, half the users are saying NO to marketing cookies and almost just as many desktop users are using blocking all displaying ads. Some bad actors out there overdid it with their aggressive ads that has put off the entire internet from display advertising. Who suffers? Publishers who need to get paid. Lakazad is an answer to that. We give publishers a chance to reclaim revenue lost due to such practices without negatively impacting their user experience.