Why $19? Why not free or subscription?

Two reasons:

1. Price filters for seriousness. Free tools attract casual browsers. Paid tools attract people genuinely seeking insight. I want users who take the results seriously, not people clicking through for a joke.

2. One payment, lifetime access. No subscription. No recurring charges. You buy it once, you can reassess any relationship, any time, forever. I hate subscription fatigue. Klyphra doesn't need to be another monthly line item.

$19 is low enough to be an impulse purchase and high enough to signal that the tool has value. If I'm wrong about the price, I'll adjust. But I'd rather start here than at free.