Self-building CRM — "self build" feature concept

A friend dropped an idea that stuck with us — a CRM that builds itself

through prompts instead of manual configuration.

Concept

User describes what they want, CRM builds it:

- "Add a Probability field to the pipeline"

- "Create a view of leads with no activity this week"

- "If a lead doesn't reply in 3 days → flag for follow-up"

What we already have

- Plugin system (NestJS dynamic modules) ✅

- MCP server (CRM tools exposed to external AI agents) ✅

- AI Compose (email drafts enriched with Pokelo RAG context) ✅

- `metadata: jsonb` on leads/contacts = custom fields without migrations ✅

What's missing

- An agent that modifies the CRM via prompts (fields, views, automations)

- A2A endpoint for crm-agent

Reference

bb IDE (getbb.app) — an IDE that builds itself through prompts.

Same concept, applied to CRM.

Open questions

- Should MVP be prompt-based view/config only (no code generation)?

- MCP server → Hermes skill → A2A — which order?