Ismail Mustafa

Joring - Track your AI habits. Benchmark your fluency. Level up.

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Joring is an AI fluency measurement and coaching platform. For individuals, it scores how well you use AI tools and coaches you to improve. For leaders, it measures how AI-native your workforce actually is and where the gaps are. Install Joring and get a personal AI Fluency Score built from real usage, coaching nudges to build better habits, and team-level visibility into who's using AI well. No surveys. No self-reporting. Just measurement and coaching based on what people actually do.

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Ismail Mustafa
Hey Product Hunt! At our previous company, we were given the opportunity to trial and test every AI tool possible. My co-founder and I worked on the engineering and product teams respectively, and found ourselves most excited when we were teaching and coaching our non-technical teammates how to leverage AI tools as part of their workflows. What we kept seeing was the same pattern everywhere: companies buy AI tools, roll them out, and then cross their fingers. 93% of AI budgets go to technology. 7% goes to the people using it. The result? 60% of companies generate no material value from their AI investments. Meanwhile, the gap between people using the exact same AI tools is widening fast. One sales rep gets incredible results from Claude. The rep sitting next to them gets generic slop from the same model. The difference isn't the tool. It's how they use it. But nobody has a way to measure that, and nobody has a scalable way to coach it. That's the problem we couldn't stop thinking about. Models are converging. Every few weeks there's a new release, and the performance differences between them keep shrinking. But humans are diverging. The people who learn to use AI well pull further ahead, and everyone else stays stuck at "write me an email about X." We built Joring to fix this. It's a browser extension that works across ChatGPT, Claude, Gemini, and 15+ other AI tools. It analyzes how you interact with AI across 61 behavioral signals and gives you a personal fluency score. Then it coaches you to get better, with daily tips and real-time suggestions while you work. For organizations, it gives leaders actual visibility into whether their AI investment is producing results, not just whether people are logging in. The research backs this up. Below-average AI users improved 43% with proper coaching. People who learn to iterate with AI are 5.6x more likely to catch reasoning errors. This stuff is learnable. People just need feedback. We'd love for you to try it and tell us what you think. Happy to answer any questions in the comments!