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Do you check whether ChatGPT recommends your product?

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When someone asks ChatGPT, Gemini, Perplexity or another AI “what’s the best tool for X?”, they don’t get ten links. They get a few names. And your analytics only show the visits you got, not the answers where you weren’t mentioned.

Checking by hand is trickier than it looks. When SparkToro asked AI tools the same recommendation questions dozens of times, the same list of brands came back less than once in 100. One screenshot proves very little.


So I’m curious:

  • Do you check if AI assistants mention your product?

  • How: manual prompts, a spreadsheet, a tool?

  • Anything that surprised you, good or bad?

I’ll share what we learned building iPand in the comments 👇

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A few things we learned the hard way:

  1. The questions matter more than anything. Questions that describe your own features make you look great. Questions that are too broad barely name any brand. The useful ones sound like a real buyer: “best X for Y”, “alternative to Z”.

  2. Asking through the API isn’t the same as asking in the app. A Surfer study (August 2026) found that only 21 to 32% of cited brands were the same both ways. That’s why iPand captures answers in each AI’s interface, the way a user sees them, and only falls back on official APIs when needed.

  3. How often you’re mentioned is far more stable than where you appear in the list. Track your share of answers, across many questions, over time.