Which conferences are worth attending to promote a B2B sales-tech SaaS?
Hey everyone,
I'm co-founder of kōdlo, an AI-driven lead generation and sales workflow platform (think: ICP definition → prospecting → deep research → personalized outreach → CRM updates, all in one workspace). We're gearing up to promote more actively and I'm trying to figure out where else to show up in person.
We're already attending Web Summit this year, so if any of you will be there too, would love to connect. But I'm also scouting other events worth the trip.
Our target audience is mostly sales leaders, RevOps, and founders doing outbound at B2B companies (SaaS, agencies, and increasingly teams using AI for prospecting).
A few questions for those who've done this before:
Which conferences/events (US, EU, or virtual) have given you the best ROI for meeting potential customers in sales/RevOps/GTM?
Are niche, smaller events (meetups, unconferences) worth it compared to big-name ones like SaaStr or Dreamforce?
Any events specifically focused on AI + sales tooling that you'd recommend, since that's our core differentiator?
If you've exhibited/sponsored before — was it worth the cost, or did you get more traction just attending and networking?
Would love to hear what's worked (or flopped) for other early-stage SaaS founders here. Thanks in advance! 🙏
Replies