Jakub Borkowski

Hey everyone,

I'm co-founder of k dlo, an AI-driven lead generation and sales workflow platform (think: ICP definition prospecting deep research personalized outreach CRM updates, all in one workspace). We're gearing up to promote more actively and I'm trying to figure out where else to show up in person.

We're already attending Web Summit this year, so if any of you will be there too, would love to connect. But I'm also scouting other events worth the trip.

Our target audience is mostly sales leaders, RevOps, and founders doing outbound at B2B companies (SaaS, agencies, and increasingly teams using AI for prospecting).

My mum tells people I "work with computers". My dad has decided I have something to do with marketing, which is closer, and he says it with a slight question mark at the end. I've explained it properly maybe four times. It never sticks, and I've stopped being annoyed about that, because I think the fault is mine. Every explanation I give starts from the product instead of from the problem.

Which is exactly what's wrong with most homepages, including ours.

So what's your parents' version? And have you ever found a way to say it that actually landed?