introducing myself

Hi, I’m Kanika Sharma, Social Media Manager at Codeword.tech, where I specialise in strategising digital campaigns, optimising brand presence, and driving audience engagement across platforms. My expertise lies in content strategy, social media analytics, community management, and performance-driven storytelling that helps brands grow and stay relevant in competitive digital spaces.

Currently in my final year of History (Hons) at Deshbandhu College, Delhi University, I’ve learned to balance academics with hands-on industry experience. This mix has shaped me into someone who is not just creative but also analytical, adaptable, and detail-oriented.

My journey into social media hasn’t been linear, but that’s what gives me an edge: I bring strategic thinking, trend awareness, and a narrative-driven approach to everything I do; whether it’s crafting content calendars, optimising engagement metrics, or building online communities that last.