Kanika Sharma

Trust is currency. And in the AI era, people are more likely to trust answers provided by ChatGPT or Gemini than digging through 10 blue links. That means securing presence in AI-generated answers is directly tied to building authority.

Thirdeye helps market-oriented companies measure and grow authority across generative platforms, ensuring your brand isn t just mentioned but trusted. By consistently tracking, benchmarking, and adapting, marketers can position their brand as the default recommendation when customers turn to AI for guidance.

Hi, I m Kanika Sharma, Social Media Manager at Codeword.tech, where I specialise in strategising digital campaigns, optimising brand presence, and driving audience engagement across platforms. My expertise lies in content strategy, social media analytics, community management, and performance-driven storytelling that helps brands grow and stay relevant in competitive digital spaces.

Currently in my final year of History (Hons) at Deshbandhu College, Delhi University, I ve learned to balance academics with hands-on industry experience. This mix has shaped me into someone who is not just creative but also analytical, adaptable, and detail-oriented.

WhatsApp has launched "Writing Help," an AI feature that lets users rephrase, proofread, or adjust the tone of their messages (professional, funny, supportive, etc.).

Yes, it can be helpful to better express yourself, but it also has many critics that the authenticity of our "ordinary" daily communication is fading even in such a "RAW" channel as WhatsApp.