i spent $100M+ on Meta ads, then accidentally became the person building the ad software

hey Product Hunt. i am Timofei. for roughly ten years my job was buying attention on Meta, from tiny accounts to accounts past $1M a month.

what changed:

- creative volume kept becoming the bottleneck

- agencies solved it with more people and more waiting

- i started automating the work for myself

- one automation slowly became a real SaaS

a year ago i was not a developer. now i have built the site ( ADEN's Lab ... ad-generator for Meta Advertisers. create static ads in one-click from single website link ), generation workflow, payments, analytics, and the ugly parts nobody puts in a launch video. i joined to learn from people who have crossed the line from useful tool to durable product.

what did you understand only after becoming a builder yourself?