Hi Product Hunters! What's your best piece of advice for app builders?

Hi Product Hunters, I’m Jake

I’ve spent 10+ years in marketing, launched beers for Greene King, spent 5 years in the crypto trenches with Animoca Brands, and now I’m building apps to help people reduce screen time

The biggest thing I’ve learned across all of those worlds is that complexity kills

The stuff you can explain in one sentence and build quickly often ends up being the stuff that works

My current project is Reclaim

It’s a screen time app built on the assumption that app blockers don’t really work

Instead of blocking apps after the behaviour has already happened, Reclaim uses social accountability

The goal is to use competition to drive behaviour change, instead of building another tool that waits until you’ve already opened the app

I’m still early in the build, so I’d love advice from anyone who has launched an app before

What’s one thing you wish you knew before building or launching yours?