Hi, I'm Chris, co-founder of letsrocc in Frankfurt

I'm Chris Wheeler, a British commercial operator based in Frankfurt and Chief Systems Officer and co-founder of letsrocc.

My work spans ecommerce, marketing, product, SEO and digital operations. I'm interested in the point where a business is busy, the reporting looks healthy, but revenue, margin or customer behaviour tells a different story. That's where I tend to get involved, finding the underlying problem and helping fix it.

At letsrocc, I work with my co-founder Claudia Misselwitz. Our Marketing MRI examines the commercial system behind marketing performance: https://letsrocc.com/en/marketing-mri

Here, I can contribute to discussions about conversion, measurement, website problems and the decisions behind marketing spend. I'm also hands-on with AI tools, particularly the question of what an agent should be allowed to do and who owns the outcome.

I'd like to learn from people building and running products: what customers actually use, what breaks after launch, and what you've decided to stop building.

If that overlaps with your work, say hello. What are you building, and which decision is proving harder than the build itself?