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Hey from Bangalore, founder building for AI search visibility

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Hey Product Hunt Fam

I'm Kaavya, co-founder of Scribble, a creator campaign platform helping brands get visible in AI search.

Been deep in the GEO rabbit hole for a while now, running content campaigns and trying to figure out why good content disappears on ChatGPT and Perplexity. Lots of patterns emerged from watching enough campaigns, which eventually turned into a tool.

Excited to be here and connect with others, thinking about what content visibility looks like in the AI era. Would love to hear what you all are building.

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Hi, kaavya. I am working on GEO recently too. Do you think the SEO still important in the era of GEO? Is it the foundation or replacement?

 That's a great question!

The answer is yes and no, and I think the nuance actually matters here.

SEO is foundational, but it's not the same thing as GEO. Like crawlability, structured data, and clean site architecture, all of that is still doing real work because LLMs still need to read your content. and E-E-A-T, that started as an SEO concept, but it's basically the core of how AI systems evaluate whether to trust a source.

But there are a few things that have changed quite a bit; keyword density and backlink volume don't directly translate to AI citations. LLMs (especially Claude, Perplexity, GPT) prefer content that's quotable, self-contained, and opinionated

And then there's the distribution problem. AI engines are pulling from Reddit, Substack, Medium, third-party mentions, and places that traditional SEO never really cared about. That's where GEO diverges the most sharply imo.

But Gemini / AI overviews is a bit different; those do lean on DR and rankings more, so SEO muscle carries over more there. But for non-Google LLMs, the gap is wider and probably stays that way for a while.

We're early enough that I think these two will converge to some extent, at least within the Google ecosystem. But rn treating them as the same thing is how brands get left out of AI search entirely.

What's your take, though? Are you optimising for both separately or treating one as a layer on top of the other?

 Wow, thank you for such a candid and insightful reply! I actually read your points over and over again, and I learned a lot of real, useful details from you.

To be honest, I am a complete beginner in both SEO and GEO. I am just a developer testing things out.

On the SEO side, I noticed a painful trend. AI coding makes building products super fast. But Google’s indexing has become painfully slow. Even though my site structure follows all Google rules, my new project is totally stuck in the sandbox. Very few indexed pages, zero organic traffic. It’s quite frustrating.

On the GEO side, my Cloudflare logs show heavy crawling from Applebot, GPTBot, and ClaudeBot. They are swallowing my content. But I have no idea if they will ever cite me, or how to optimize for that. Even though the bots are coming every day, I am getting exactly zero referral traffic from ChatGPT or Perplexity.

It feels like a black box, and I’m a bit stuck. How do you usually tell if your content is actually being cited by these AI engines when there is no traffic coming in?

Also, I’m realizing that growth hacking is super important now, but I don't really have a solid roadmap to learn this skill. Any recommendations on where I should start? Thank you so much.

 Sorry for the slow reply, I didn't get notified about this one.

I treat them as two different games.

SEO is the deterministic one. It's largely a known system, keep building DR, earn backlinks, fix your fundamentals, and your visibility goes up fairly predictably. It's slow but it rewards persistence. So don't stop; that work isn't wasted, it's the floor everything else sits on.

GEO is still a black box, and anyone telling you otherwise is selling something. There's no clean "do X, get cited." What you can do is triangulate:

  • GA4 shipped an "AI Assistant" channel in May, so you can now see some LLM-referred traffic natively (caveats: ChatGPT/Gemini/Claude only, Perplexity hides in Referral, and it only counts clicks).

  • But remember crawling ≠ citing. Those bots in your logs just mean you're in the pool, not that you're being surfaced. Traffic is a weak proxy anyway since most citations never get a click.

  • The most direct signal: query the LLMs yourself. Ask the questions your buyer would ask, see if you show up, and track how often; that's your real citation probability.

And what actually moves it is two-sided: onsite authority (your own pages being genuinely citeable, not fluff) plus third-party content and distribution (Reddit, Substack, mentions). Engines weight both. Onsite alone won't do it; distribution alone won't either.

So, keep the SEO compounding, and treat GEO as something you probe and measure as you go, rather than look to rank on immediately.

Super timely take on AI search visibility...fascinating stuff with ChatGPT and Perplexity! If you're up for it, I'm Rian launching The Sponge on PH soon...an AI-powered flashcard app with a browser extension that turns webpages into spaced repetition study material. Would appreciate a follow (see "PRODUCT HUNT LAUNCH" link in my profile).

Hey Rian, I just launched a geo visibility took just today, would love some feedback and upvote on it too. Happpy to follow back and support. :)

 supported 🚀

Hey Kaavya! Super relevant timing - I'm Ayush, building Clipency (performance-based short-form content distribution for creators and brands) and I've been thinking hard about how to get Clipency visible when someone searches "content clipping platform" or "pay per view content distribution" on ChatGPT or Perplexity.

A few things I genuinely want to understand:

  1. Are blogs and written content still the primary fuel for GEO, or has that shifted? Like if someone asks ChatGPT "best platform for clipping" what kind of content actually makes a brand show up there?

  2. For AEO specifically if I want Clipency to appear when creators search "how to earn from clipping content" or "best clipping platforms" is that about structured FAQs, schema markup, or something else entirely?

  3. Does the volume of brand mentions across social pages and accounts (which Clipency generates through campaigns) contribute to GEO signals at all?

Would love to hear your take you're clearly deep in this rabbit hole and I feel like I'm just at the entrance 😄

 good questions, and you're further than "the entrance", you're actually asking about query types, which is quite deep in it if you ask me.

1. Written content is still the backbone. Engines retrieve and quote text, so indexable written stuff is your fuel. But it's shifted: for "best platform for clipping" queries, engines lean on third-party content (Reddit threads, listicles, comparisons), not your own blog. Your blog gets you into the pool and builds authority, it rarely wins the "best X" question by itself. Those are won by being mentioned in what other people wrote.

2. Schema/FAQs are hygiene. They help machines read you, but I've never seen structured data be the thing that gets you cited. Split your two queries: "how to earn from clipping" is informational, you can genuinely own that with a great guide. "best clipping platforms" is commercial, and you mostly can't own it directly, engines distrust a brand ranking itself #1, so that one's won through third-party presence, not your own markup.

3. Yes, but the surface matters more than the volume. Engines pull from crawlable, text-heavy places: Reddit, forums, articles, YouTube descriptions. A flood of Instagram/TikTok clips builds awareness, but most of it isn't citable; there's no indexable text for a model to lift (except for the post texts). So the mentions that actually move GEO are the ones landing where engines can read them. Worth pointing some of that campaign volume at the citable surfaces deliberately.

Overall, keep the SEO/written base compounding, win informational queries with your own content, and treat "best X" as a distribution game you play through other people's content. You're on the right track and way closer than you think. :)