Hey from Bangalore, founder building for AI search visibility
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Hey Product Hunt Fam
I'm Kaavya, co-founder of Scribble, a creator campaign platform helping brands get visible in AI search.
Been deep in the GEO rabbit hole for a while now, running content campaigns and trying to figure out why good content disappears on ChatGPT and Perplexity. Lots of patterns emerged from watching enough campaigns, which eventually turned into a tool.
Excited to be here and connect with others, thinking about what content visibility looks like in the AI era. Would love to hear what you all are building.
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Hi, kaavya. I am working on GEO recently too. Do you think the SEO still important in the era of GEO? Is it the foundation or replacement?
@lyshen That's a great question!
The answer is yes and no, and I think the nuance actually matters here.
SEO is foundational, but it's not the same thing as GEO. Like crawlability, structured data, and clean site architecture, all of that is still doing real work because LLMs still need to read your content. and E-E-A-T, that started as an SEO concept, but it's basically the core of how AI systems evaluate whether to trust a source.
But there are a few things that have changed quite a bit; keyword density and backlink volume don't directly translate to AI citations. LLMs (especially Claude, Perplexity, GPT) prefer content that's quotable, self-contained, and opinionated
And then there's the distribution problem. AI engines are pulling from Reddit, Substack, Medium, third-party mentions, and places that traditional SEO never really cared about. That's where GEO diverges the most sharply imo.
But Gemini / AI overviews is a bit different; those do lean on DR and rankings more, so SEO muscle carries over more there. But for non-Google LLMs, the gap is wider and probably stays that way for a while.
We're early enough that I think these two will converge to some extent, at least within the Google ecosystem. But rn treating them as the same thing is how brands get left out of AI search entirely.
What's your take, though? Are you optimising for both separately or treating one as a layer on top of the other?
@kaavya_prasad Wow, thank you for such a candid and insightful reply! I actually read your points over and over again, and I learned a lot of real, useful details from you.
To be honest, I am a complete beginner in both SEO and GEO. I am just a developer testing things out.
On the SEO side, I noticed a painful trend. AI coding makes building products super fast. But Google’s indexing has become painfully slow. Even though my site structure follows all Google rules, my new project is totally stuck in the sandbox. Very few indexed pages, zero organic traffic. It’s quite frustrating.
On the GEO side, my Cloudflare logs show heavy crawling from Applebot, GPTBot, and ClaudeBot. They are swallowing my content. But I have no idea if they will ever cite me, or how to optimize for that. Even though the bots are coming every day, I am getting exactly zero referral traffic from ChatGPT or Perplexity.
It feels like a black box, and I’m a bit stuck. How do you usually tell if your content is actually being cited by these AI engines when there is no traffic coming in?
Also, I’m realizing that growth hacking is super important now, but I don't really have a solid roadmap to learn this skill. Any recommendations on where I should start? Thank you so much.
Super timely take on AI search visibility...fascinating stuff with ChatGPT and Perplexity! If you're up for it, I'm Rian launching The Sponge on PH soon...an AI-powered flashcard app with a browser extension that turns webpages into spaced repetition study material. Would appreciate a follow (see "PRODUCT HUNT LAUNCH" link in my profile).
@rianbrob Hey Rian, I just launched a geo visibility took just today, would love some feedback and upvote on it too. Happpy to follow back and support. :)
@kaavya_prasad supported 🚀