👋 Hello! Product Hunt, I'm Irakli, I build Retention-as-a-Service (RaaS) in Tbilisi, Georgia.

Most intros start with a bio. Mine starts with a number, the one that started this company: 32% increased 90 day subscription retention across 19 different companies in DTC and SaaS.

If a subscription business keeps just 5% more of its customers, profits jump somewhere between 25% and 95%. That single stat pulled me into retention work years ago. I never got back out.

Here's what those years taught me: most churn isn't a product problem. It's an operations problem. The right message usually existed. It just fired at the wrong time, or reached the wrong persor, or never went out at all, because someone would have had to send it by hand. Every day. Forever.

Two more numbers, so you can see the size of it. A generic "we miss you" email wins back 3–8% of lapsed customers. The same list, worked as a proper step-by-step sequence, wins back 12–18%. And up to 9% of subscription payments fail on the first try: customers lost who never chose to leave.

Chasing this problem became Whisperr, the company I run. But that's not why I'm posting today.

Through August, I'm publishing our internal retention playbooks here as open teardowns. Real frameworks, real benchmarks, nothing held back from why discounting an abandoned cart on the first touch quietly eats your margins, to the 90-day win-back sequence, to the failed-payment recovery most founders never open the hood on.

One thread at a time, DTC and SaaS. No links, no pitches. I'll be in the comments, defending every claim.

One more thing. 🇬🇪 I write from Tbilisi, Georgia: a small country whose startup scene shows up for its own.

If you're from the Georgian tech community and new here: welcome. This platform is worth your time. Say hello below.

💬 And a question for everyone, every answer becomes a data point in the teardowns: what's the last subscription you almost canceled, and what stopped you? (Or didn't.)

😊 Glad to be here.