From Cannabis to Trust Tech: I Believe Trust Is the Next Digital Frontier
For years, my work in cannabis, healthcare, and public policy has centered on helping people navigate complicated systems, misinformation, and deeply personal decisions. While raising capital for my cannabis company, I encountered fake investors and manufactured credibility that looked convincing online and it made me realize this problem reaches far beyond Cannabis. As AI makes impersonation and deception easier, people need a smarter way to understand who they are connecting with before they invest, hire, collaborate, share information, or build a relationship. That experience led me to create MeetKith™ pronounced “Keith” and introduce the idea of Human Trust Decision Intelligence™. My journey from cannabis to technology may seem unexpected, but my attitude and north star remain consistent: helping people make better decisions with greater clarity and confidence. I believe trust is the next digital frontier. Trust is the new currency.
-Dr. Roz McCarthy
Founder/CEO
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