Founder here - built a scent marketing company because nobody was branding what a space smells like

Every brand has a logo, most have a colour palette, a growing number have a sonic identity (a jingle, a notification sound). Almost none have thought about what their physical space actually smells like, even though smell is the one sense wired almost directly into memory.

That gap is what BrandScent is built around. We design signature scents for hotels, retail spaces, and events across Australia, treating fragrance as an actual brand asset rather than an afterthought. It's a strange thing to explain at a dinner party, but the short version is: a customer forgets what a room looked like a lot faster than they forget what it smelled like.

Founded it, still figuring out the best way to explain this category to people who've never heard of it. If anyone here has worked on sensory or experiential branding, genuinely curious how you'd pitch it.