100 apps in 100 days. Yes, I know how that sounds.

Hi, I'm Benji.

I'm building 100 apps in 100 days to save humanity from expensive software subscription fees. Mostly Windows and Mac desktop software, some hosted, and I'm doing the whole thing without a subscription trap.

Let me get the obvious out of the way first, because I know what "100 apps in 100 days" sounds like in 2026. It sounds like someone pointing an AI at a store listing and firing. I've seen those launches. Twelve reskinned calculators, a privacy policy that 404s, and a founder who couldn't tell you what's in the code. That is not what this is, and if it turns into that, I want you to be the ones who tell me.

Here's what it actually is.

I still remember Office Depot. Walking the software aisle, boxes on the shelf, flipping one over to check if it would run on my machine. You paid once. You brought it home. It was yours. It ran on your hardware, it didn't phone anyone, and nobody raised your price at renewal or locked your own files behind an expired card.

We gave that up somewhere and barely noticed. There's a monthly fee to take notes now. A monthly fee to edit a PDF. A monthly fee for software already sitting on your hard drive, doing math your machine could do in 1998.

I've spent fifteen years running a marketing agency, and when I actually added up what my team pays to rent tools we use ten minutes a week, it was genuinely insulting. Not expensive. Insulting. There's a difference.

So here's the model, and I'm going to be blunt about the part most founders fudge.

If a job can be done on your machine, it gets built as a desktop app. Windows and Mac. Buy once, own forever, files stay local. That's most of the hundred. Some will grow into iOS and Android versions where a phone genuinely makes sense for the task, but the desktop app is the product, not the trial.

Some jobs actually need a server. Anything that syncs across devices, runs while your laptop is shut, or crunches something your machine shouldn't.

I'm not going to pretend those can be a one time payment and then quietly bleed out. So for hosted apps: there is always a lifetime plan on the table, permanently, not a launch week gimmick. There's a monthly option too, because servers cost real money and I'd rather tell you that to your face.

It's priced far below the people I'm competing with. And I'll say plainly on every product page which kind you're buying, before you pay, not after.

What these apps will not have: seventeen dashboards, an onboarding wizard, an AI assistant nobody asked for, a "book a demo" button.

What they will have: fast open, one job, done, out of your way.

Where I expect to get things wrong, and I'd rather hear it now:

• 100 in 100 means some will be thin. I'm okay with thin. I'm not okay with broken. If I ship broken, say so loudly.

• Code signing, notarization, and auto updates across two platforms is the unglamorous part that will quietly eat me alive. Anyone who has done this at volume, I'm listening.

• Lifetime pricing on hosted software is the honest hard problem here. A lifetime plan is a promise you have to survive long enough to keep. My answer is to keep hosting costs boring and small so the math works at low volume. Poke holes in that, please.

What I'd genuinely like from this forum...

What's the subscription you resent the most? Not the most expensive one. The one where you look at the charge and think "for this?"

That's my roadmap. Tell me and I'll add it to the pipeline.

100 apps. 100 days. One payment.

Let's take software back.