Christine Ford

iModel – Fit by Real People, Not Charts - Real fit. Real bodies. No filters. Just fashion that works.

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Clothing sizes are broken. iModel shows how clothes really fit—on real people with real measurements. Discover what fits your body, not just your size. Post looks, explore similar shapes, and stop guessing. Fit, finally.

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Christine Ford
Hi everyone! 👋 I’m Christine, the product manager and cofounder of iModel. A few of us came together—friends with totally different body types, all frustrated by how hard it is to find clothes that actually fit. We were tired of guessing sizes, returning everything, and seeing only perfectly filtered fashion that didn’t reflect our real lives. So we built iModel to fix that. It’s a platform where people can share what they’re wearing, along with their actual measurements—so others can see how clothes fit on real, imperfect bodies like ours. 🧍‍♀️🧍‍♂️ Behind the scenes, we’re also building something bigger: a universal sizing graph, powered by real people. By crowdsourcing body data and fit info across brands, we’re making it possible to break free from the handful of brands we know fit—and finally discover new ones with confidence. We’ve been working on this for over a year and just launched recently, so it’s still early—but we’d love your feedback. Try it out, post a look if you’re up for it, and let us know what you think! 💬 Thanks for checking us out ❤️ —Christine