Image Display Control by Frameright
The Next Generation of Responsive Images
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Marina Ekroos

Image Display Control - The next generation of responsive images

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Image Display Control by Frameright
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Image Display Control is the next generation of responsive images. It connects different sides of web ecosystems and photography workflows, making it easy to ensure that image assets are shown correctly everywhere and always.

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Marina Ekroos
Maker
📌
Hey Product Hunters! We are thrilled to announce the launch of Frameright and Image Display Control here on Product Hunt. Frameright is designed for individuals and organizations that use images for internal and external communication, as well as in their products. Our goal is to eliminate ambiguity in image usage, save time, and enable better communication. Even the process of launching on Product Hunt involved navigating through various image requirements. We aim to eliminate confusion when it comes to publishing images. Here's how it works: 🧑‍🎨 Creators can save display instructions in the image file's metadata using the browser-based Frameright.app at https://frameright.app 🛠 Developers can integrate IDC metadata support into their systems using our open source libraries at https://github.com/Frameright 🌈 This idea stemmed from the personal experiences of my co-founder Ilkka and myself, but from different perspectives. The concept of using metadata for display instructions arose when we were trying to bridge the gap between tech ecosystems and photography workflows. From the developer's side, Ilkka and his customers encountered issues with pictures in every project. As a photographer, I experienced frustration because I couldn't do my work effectively. Image size requests kept increasing, and no one knew how the images would be cropped in the end. The processes were messy, and the end result was unsatisfactory. During my master's thesis, I observed that the emerging digital environment was significantly changing the way images are cropped and composed, which was gradually transforming visual culture and storytelling on a large scale. We are building Frameright and IDC because we want to ensure that visual storytellers have the right tools in the future to freely express their stories. 📡 Today, we would love to learn more about what parts of IDC and Frameright resonate with you at this stage Cheers, Marina
Michael Sieb
@marinae congrats on the launch! 🚀
Marina Ekroos
Maker
@michael_sieb Thank you so much 🙏
Ben Costantini
A big fan of what you're building, with so many use cases for creators and publishers alike. How do you see AI helping your users in the future?
Marina Ekroos
Maker
@bencostantini thank you for you support! AI is a challenging topic for all creators and publishers. We’ve built our Frameright AI in-house with help from media companies and news agencies because it’s really important for us to understand what kind of impact it can have on visual culture. I think AI can be really helpful, but it shouldn’t be the only approach. Instead we’ve taken an “augmented intelligence” approach, where the AI gives suggestions and guidance, but those can be improved by human users. Context, content and intention is important in news, sales and communications, so it’s important for us that the final decision is always in the hands of the user. This goes really well with Image Display Control’s metadata approach, because the correct display options can be updated by anyone in the workflow at any time. But with that said, we have some interesting new AI things coming out soon, so keep your eyes open 👀
Nico Lumma
I'm one of the investors who backed Frameright from the start. The team continues to deliver great stuff. Check it out!
Marina Ekroos
Maker
@nico thank you for believing in us! Let us know when you are in Berlin 🚀
Minh Nguyen
very intuitive and easy to use!
Marina Ekroos
Maker
@theminh Thank you! It's been great to have you as one of our earliest users, your feedback has been really important 🙏
Ilkka Järstä
Maker
@theminh Great to have you on board!
Kiril Videlov
This looks great! The metadata based approach is interesting and should make it possible to connect multiple services and systems without a complicated network of APIs. Nice work!
Marina Ekroos
Maker
@videlov Thank you, let us know how it works for you 🙏
Jana Schellong
Big Frameright fan here 🙋‍♀️
Ilkka Järstä
Maker
@jana_schellong thank you from a big Beams fan 🙌
Sarvpriy Arya
Congratulations on launching Frameright and IDC! can we add the metadata instructions on images?
Ilkka Järstä
Maker
Thank you @sarvpriy_arya ! Yes, you can use our browser-based editor at https://frameright.app to add IDC metadata inside image files. You can find our tutorials here https://www.youtube.com/playlist... and I'm also happy to onboard you over a video call if you want to :)
Thién D. Nguyen
Innovations like your product are an important part to build the next chapter of the internet! Big fan of the product and the team, never stop innovating!
Marina Ekroos
Maker
@thiendng Thank you, you are such an inspiration 💎
Íñigo Corcuera
Love the feature, I will definitely try it out!Thats an amazing app you guys have. Keep the good work!
Marina Ekroos
Maker
@ingio Thank you! Let us know how Image Display Control fits your needs, we are always super happy to learn more about all kinds of use cases and new ideas 💡
Madeline Lawrence
🖼️🖼️🎞️
Marina Ekroos
Maker
@madeline_lawrence 👀 🌈 
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