Identify Anonymous Website Visitors - Anonymous Website Visitor Detection for Home Services

Home service business websites float around a 4% conversion rate. You pay for 100 clicks on Google. You get 4 form fills. The normal advice is to optimize the landing page, change the button colors, black list some keywords on the Google side. While these are all necessary, the best option is to try to identify the 96% of high intent website traffic that is browsing your site. The current identity options are built around b2b and linkedin profiles. Pipeline is built around b2c customers, finding high intent home owners in your service area.