Are creators using AI for too much output and not enough judgment?

I’m building Hookami, a creator intelligence platform launching soon on Product Hunt.

The thesis: AI made hooks, scripts, and ideas easier. But for serious creators, the harder question is still before the draft:

What is actually worth making next?

I’m curious how other makers/creators think about this. Is the next useful layer of AI for creators more content generation, or better decision-making before filming?