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Honestly, AI has taken over the internet - we launch Thursday to fight back.

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Two weeks ago, Cloudflare reported that 60% of internet traffic now comes from bots, and that number is only increasing.

Add in sponsored content and fake reviews, and it's becoming harder than ever for founders and brands to understand what customers actually think about their products, online.

After our last Product Hunt launch, we realized that finding authentic customer opinions is a major challenge for founders - and a problem worth solving.

Since then, we’ve worked with dozens of customers across the U.S., Norway, Philippines, and South Korea to fight back against this growing problem with Honestly - a platform that discovers and verifies real product conversations across social media.

We're launching the latest version of Honestly on Thursday, June 18th to help as many people in the Product Hunt community as we possibly can. To celebrate, we are offering:

  1. 7-day free trial

  2. 25% off for LIFE

when you use code HonestlyPH2026 on our website (Offer ends June 19th, 12:00 AM PST).

Before then, we'd love to hear from the community:

What's the most valuable insight you've learned from customer conversations on social media, and how did you know those conversations were authentic?

👇 Looking forward to reading your thoughts.

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Amazing work Scott 🚀😎 Looking forward to the launch tomorrow.

 Definitely, Paolo! Going to be exciting to show the Product Hunt community what we are offering.

The hard part now is not finding more opinions, it is knowing which ones are real enough to build around. Curious how you separate signal from coordinated noise without killing the messy human stuff.

 100% agree, finding what is real is most important at the end of the day -> quality over quantity. We separate signal by analyzing common tags & marketing copy consistent with advertising language as well as make use of advanced models that can differentiate between what a real person said/posted online as opposed to something AI-generated based on the videos itself, transcripts, and captions. Would love to know what ways you've dealt with finding pure signal within social media content in the past?

Good luck Thursday. Worth flagging that the 60% bot share is mostly good bots (crawlers, monitoring, uptime), Imperva's 2024 report puts the bad-bot share closer to 32%, which is still a real problem and probably the cleaner anchor for the product story

 Thanks so much! You make an interesting point, "good bots" do exist on the internet. However, drawing the line between what makes a bot good and bad can be a little dicey (could be a whole forum itself!). In addition, a "good" bot can be considered one that crawls and monitors the internet for content, just to be used for AI-generated advertisements - something that is occurring more often by the minute. And when it comes to understanding customers, founders and brands want the focus to be on activity from real people, regardless of bot type. This is why we stuck with the 60% metric.

But I really appreciate the perspective! As for the report, the one you included was from 2022 and would love to see the one from 2024 you were referencing!