Why are we still made to feel guilty for paying for Netflix?

Hey everyone! We are getting everything ready for our official launch tomorrow, but I wanted to kick off a quick discussion here first.

Let us be honest for a second. When did watching a television show or paying for a basic streaming subscription become treated like a financial crime?

Traditional personal finance apps love to lecture people. They send scolding notifications or claim that canceling a ten pound streaming service is going to magically solve high living costs and rent inflation. It is exhausting. People work hard all week, and wanting to relax on the sofa with a film should not come with a side of digital guilt or spreadsheet homework.

That frustration is exactly why I started building Holly. We built an anti-guilt personal finance app that looks at your money holistically, automatically ring-fencing your fixed commitments the moment payday hits so you actually know what is safe to spend without the judgment.

I am building this solo to cut through the boring corporate noise. Drop a comment below: what is the most ridiculous piece of budgeting guilt a finance app has ever thrown at you?