Relja Bulajić

Held — Your time, protected - AI locks your phone and negotiates when you cheat

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Held isn't another screen time app. It's an AI companion that guards your time. Tell it "protect my mornings for deep work" — it understands, creates a ritual, and locks ALL apps automatically. Try to open Instagram? Held shows you why you started. Want to break out? You'll have to type "I am breaking my commitment" — and your accountability partner gets notified. Voice-first, zero configuration, AI-powered. You don't set timers. You have conversations. Your phone finally fights back.

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Relja Bulajić
Hey PH! 👋 I'm Relja, 20-year-old solo iOS developer from Serbia. Every screen time app I tried had the same problem — I just tapped "Ignore Limit" and moved on. Deleting apps didn't work either. I'd reinstall them the same day. Willpower alone doesn't work. So I built Held with a completely different approach. You don't configure settings or pick which apps to block. You just talk to it: "Protect my mornings for deep work." Held understands, creates a ritual, and when 9 AM hits — everything locks. Not just the apps you picked. Everything. The part that makes it actually stick: if you try to break out, you have to type "I am breaking my commitment." Your streak resets. Your accountability partner gets notified. The AI even tries to negotiate with you first — "You're 47 minutes in and 23 days deep. You've never regretted staying focused." That friction is the whole point. It's not about blocking apps. It's about making the cost of distraction real. I also built Kora (Energy & Focus Tracker) — same philosophy of your phone working for you, not against you. Built the entire thing solo: SwiftUI, FamilyControls API, OpenAI, Firebase. I'd love to hear: What time of day is hardest for you to stay focused? Would you use the accountability partner feature? Here all day 🙏
Klara Minarikova

Most screen time apps just give you a button and done. Making people actively admit they are breaking their own rules is a completely different level. Does the friction hold up after a few weeks though, or do people get used to it?

Relja Bulajić

@klara_minarikova That’s the big question, honestly.

The idea isn’t to permanently block people, but to introduce just enough friction to break the automatic habit loop.

Early feedback suggests the moment of having to consciously admit “I’m breaking my ritual” is surprisingly powerful, it interrupts the autopilot.

But long-term behavior is exactly what I’m watching closely.

Jeremiah

The coach part definitely differentiates it from native phone settings. Good job with this.

Relja Bulajić

@jerrybyday Appreciate that 🙏
The idea behind the coach was to make it feel less like a settings toggle and more like a conversation with yourself about how you want to spend your time.