Happy Joe - Making your healthy diet easy, accessible & affordable

The idea was founded on two guys who were busy at work and wanted to quickly find healthy food that aligned to their health goals, within their small budget and near to their location. Please provide as much feedback as you like on the concept and the product itself :) Would you use it? Yes/No.. Why? How would you improve it? What would make you use it more? What features do you like or dislike? What is the product's biggest weakness? All feedback is HUGELY appreciated :)