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Rides in Google Maps - Book Lyft/Uber ride directly within Google Maps

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Dont know why uber/lyft are allowing this. If an aggregator aggregates such marketplaces, then that aggregator becomes THE marketplace. Also, will make it difficult for uber/lyft to product differentiate and will force them to compete only on price. brilliant move from Google. Right now for most of us our go to app to book ride is Uber/Lyft. With this move, the go to app may become Google Maps. Will be extremely helpful for google if / when it starts to roll out self-driving cars and competes with Uber/Llyft.
great point! would love to have someone from Uber to reply on this.
Think if one of them did and the other didn't (e.g. Lyft allowed it, but Uber didn't), it would be an insane advantage to the company that allowed the integration. I'm not sure they really had a choice unless they strongly believed the other company wouldn't go in.
Hunter
yep, that probably what happened. The beauty of competition!
AFAIK Uber/Lift both have public APIs and they encourage developers to integrate their services into their apps (I've actually used Uber's in one of my projects). Banning just Goolge explicitly would've been a PR nightmare for these guys if it leaked, there is nothing they could've said that that would sound reasonable. On the other hand, that plug is something they can pull any minute, so I assume they did their math and decided at this point in time they benefit from it more than they lose.
Good point, I can see how the game theory could be at play here.
So apparently we don't need to have the Uber app installed to use this feature, just need an existing Uber a/c. Basically, book an Uber without exiting Google Maps. Smooth!
Rides in Google Maps was on my "Bucket List"! Glad it arrived 😉 But for real, looks like an awesome experience and keeping a smooth transition and experience in-house.
I was waiting for this for soo long :D and i'm happy this idea came to life, awesome product guys (y)
A Google Flights, for rides. Awesome! I hope they keep adding competitors to Uber and Lyft in order to help you find the best cost-benefit between apps.
Yes, been waiting for this one 🔥
Apple Maps has had this since iOS10 - Google is just catching up at this point.
Is it not available on ios?? Or in India?
Isn't available in India yet. Let's hope it is soon.
This feature is already built into Apple Maps.
This is one of the most interesting Growth Hacking projects I´ve ever seen in many years. With this feature, Google could add more services to more and more millions of users using Google Maps every day. It seem, we will see even more location-based services in 2017, with Google Allo and Google´s Assistant in place. could be the next one to join to this venture?
Uber and Lyft should be getting 😰😰😰. It's one thing when Google aggregates driver/passenger supply and demand... It's a whole other thing when they do it while actively applying for ride-sharing patents.