Honest question from an email company: is email sending overpriced?

We'll put our bias on the table — we build email infrastructure, so take this with a grain of salt. But we genuinely think sending email costs more than it should for something this old and commoditized, especially now that the entry-level free tiers are disappearing.

Our hunch: you're mostly paying for deliverability you can't see and a nicer dashboard.

Tell us where we're wrong.

What actually justifies the price?