How would you grow a desktop app in a saturated market?

byโ€ข

Hello everyone, Petr from is here!

It's almost a week since it won the Top 2 ๐Ÿฅˆ, thank you all for support ๐Ÿซถ

Featuring on Product Hunt ๐Ÿ˜ผ (and especially winning!) helps a lot: traffic, public validation and feedback, search boost, and word of mouth: I was surprised how many sales would come from a niche repost in a Facebook group (not even in English)

Many design- and creator-oriented websites and newsletters posted about my app on their main pages (including those with 100,000s of followers!)

I'm already getting organic traffic, including from AI chats (thanks ChatGPT for 100% conversion from visit to purchase).

Reddit is also great here: if you post somewhere on Twitter without having a large audience, you are mostly just talking with the wall, but if you find a relevant active subreddit (which is always possible), your post gets 10,000s of views for free, and helps with validation and initial sales too ๐Ÿค–

When I started working on this project, I've seen so many competition here, which is good because there's demand, but which makes it tough for you to reach your target users.

My next focus would be finding more launch directories (to gain visibility and boost search) and focus more on SEO and GEO.

What would you do better? Am I missing something? Number 1 priority coming forward, what should it be?

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Something like UGC and videos on TikTok is gonna be pretty high effort, but I expect it to be low impact for a desktop app (unlike e.g. mobile B2C apps).

However, finding relevant discussions and trying to help people there sounds good.

What do you think?

congrats on the top 2. one thing that worked for a friend's desktop utility - reaching out to the "alternative to [big paid tool]" comparison sites and roundup blogs directly, since people searching those are already comparing options and close to installing something. way higher intent than general SEO traffic. also worth checking if any YouTube reviewers cover compression/dev tools, a 5 min demo video ranks forever and converts better than text posts imo