SEO Isn’t Dead. But GEO Is Becoming Just As Important

A lot of people think AI search replaces SEO.

But the truth is: the winners will combine SEO + GEO.

SEO still matters for Google and rankings.

But GEO (Generative Engine Optimization) matters for:
• ChatGPT
• Gemini
• Claude
• Perplexity
• Google AI Overviews
• Grok

We saw real examples of:
– Sites ranking #1 on Google but invisible to AI assistants
– Great content hidden behind client-side rendering
– Businesses with strong SEO but zero GEO footprint
– Missing schema and structure causing AI hallucinations

This shift felt too big to ignore, so we turned our learnings into GEO Ready, a tool anyone can use.

Curious to hear what others have experienced with AI visibility.

Have you tested how AI assistants describe your website yet?