This feels like a hard balance, especially for products that need a bit of context.
If the landing page explains too much, it can start to feel heavy. If it explains too little, people may sign up without really understanding the problem, the use case, or why the product matters.
I ve seen products where the tool itself is good, but the first reaction is still: I don t get it yet.
For makers here, what do you try to make clear before signup, and what do you leave for users to discover inside the product?
I've heard varying opinions on this and have my own thoughts but I'd love to hear multiple sides of the argument from the community! While you're here, you can find me on twitter here: https://twitter.com/benlkatz
I've seen people go from 0 to thousands of followers in a few months, all because they zoned in on building a personal brand. Do you have any tips for makers that want to do the same?
We wanted to build an AI-powered productivity assistant. Prior to development, we launched a simple email newsletter and landing page to collect leads. We promised daily emails with habit suggestions, which we coded in 5 days. (Check out Insumo 1.0 launch at my Profile) We obtained ~1000 organic leads with launching on Product Hunt, BetaList, and Reddit to generate interest. With the traction gained, we secured a pre-seed funding round from investors. With the funding we launched our iOS app, as our target audience and 80% of paying users are on iOS. We did Performance marketing on Facebook, Snapchat etc and brought in 25K+ more users. With paid traffic also resulting in organic traffic which bumped us to 35K users. We later started playing the SEO game, wrote content in various platforms and mostly on our website www.insumo.io. Kept creating content on social media, created podcasts called "Habit Talks" and kept talking with our active users which helped us to gain 10K users. Our focus was to acquire mostly free users, learn from their behavior and needs, and launch our AI-powered web app. Now We're preparing for the public beta launch of our web app.
I graduated 4 years ago, and I had the opportunity to go on to a PhD, but I gave up on that option.
Instead, I chose the "real world".
Many public universities in my country offer free tuition, while in the US tuition is very high, and people take out student loans that take decades to pay off.
