YouTube or Tiktok for marketing?

Probably has to do with your market audience, but I would say Youtube !

if you're doing one why not do the other one (Youtube Shorts) and just cross purpose content?

Tiktok

Tiktok

YouTube

Tiktok

Both

Both

Youtube for B2B, Tiktok for B2C . YT is though more evergreen and searchable.

The way I see it, TikTok is best for for low-ticket products that have creative marketing angles to allow it to go viral. If there are no angles to make your product reach virality, then I'd imagine that TikTok wouldnt be worth your time. Keep in mind that TikTok requires content to be entertaining enough to capture and retain the viewer, and THEN you can plug the product. Just creating orgnic ads wont work. Any other thoughts (I could be totally wrong lol)?