Will AI assistants change how people discover products?

I think product discovery is starting to change.

Before, people searched Google, asked friends, checked communities, or browsed places like Product Hunt to find new tools.

Now more people simply ask AI:

“What is the best tool for this?”
“What should I use instead of this product?”
“What are the best options for my use case?”

That changes the game for makers. A product may have a good landing page, a good launch, and happy users, but still not show up when someone asks an AI assistant for recommendations.

It makes me wonder if founders now need to think not only about SEO, but also about how clearly their product is understood across the internet.

Do you think AI assistants will become an important discovery channel for new products?