Why do side projects compound better when you ignore them?

"Attention is loud and revenue is quiet" is such a spot-on way to put it.

We often fall in love with the launch hype on Product Hunt or Twitter, but that spike dies down fast. I had a tiny utility script I built in a weekend and completely forgot about.

Two years later, it was driving steady organic traffic from Google without me doing any marketing.

Have you thought about going back and giving that slow growing project a proper UI refresh now?